Bachelor Thesis



Bachelor Thesis at the University of Applied Science Vorarlberg, Austria – Bachelor of Arts in Arts and Design

Thematic: Supporting sustainable fashion consumption through consumer education and information with a guidebook.


The little ambitious title translated from German:
“Red. Yellow. Green Fashion. Fair Clothing – A starter drug for¬†improving our world.”

This Bachelor Thesis was dealing with the subject of ethical consumption and fair trade fashion. The research was united in a consumer guide to fair clothing. With photographs, interviews, illustrations and short essays I tried to offer the consumer alternatives to mainstream fashion and a look behind the scenes of ecological fashion labels to encourage a more conscious consumer behaviour. The full PDF can be found here